People Fields - DealMachine API

Every field you can request when searching people. Use the field_id in your search request’s fields array to control which data columns appear in your results.

Example

{
  "fields": ["person_age", "estimated_household_income", "homeowner_status", "residence_length"]
}

Fields marked Sortable can be used in the sort array. Fields marked Filterable have a corresponding filter you can use in the filters array.

This list is also available programmatically via the List Fields endpoint — always free, no credits consumed.

Always-included fields (name, phones, emails, residence) are returned on every response automatically — you don’t need to request them. See Response Format.

Demographics

Field ID	Name	Type	Filterable	Sortable
`person_age`	Age	NUMBER	Y	Y
`person_full_name`	Full Name	STRING
`person_given_name`	First Name	STRING
`person_surname`	Last Name	STRING
`person_middle_initial`	Middle Initial	STRING
`person_generational_suffix`	Name Suffix	STRING
`person_birth_month`	Month/Year of Birth	STRING
`gender`	Gender	MULTI_SELECT	Y
`marital_status`	Marital Status	MULTI_SELECT	Y
`education_level`	Education Level	MULTI_SELECT	Y
`homeowner_status`	Homeowner/Renter	MULTI_SELECT	Y
`household_composition`	Household Composition	MULTI_SELECT	Y
`household_role`	Household Role	MULTI_SELECT	Y
`household_size`	Household Size	NUMBER	Y	Y
`average_household_size`	Average Household Size	NUMBER
`language`	Language Preference	MULTI_SELECT	Y
`lifestyle_segment`	Lifestyle Segment	MULTI_SELECT	Y
`congressional_district`	Congressional District	STRING

Income & Wealth

Field ID	Name	Type	Filterable	Sortable
`estimated_household_income`	Estimated Household Income	NUMBER	Y	Y
`buying_power`	Buying Power Score	MULTI_SELECT	Y
`family_income_decile`	Family Income Decile	MULTI_SELECT	Y
`net_worth`	Net Asset Value	MULTI_SELECT	Y

Primary Property

Field ID	Name	Type	Filterable	Sortable
`home_bedrooms`	Home Bedrooms	NUMBER	Y	Y
`home_bathrooms`	Home Bathrooms	NUMBER	Y
`residence_length`	Length of Residence (Years)	NUMBER	Y	Y
`lease_ending`	Lease Ending	MULTI_SELECT	Y
`new_mover_month`	New Mover Month	DATE

Primary Mortgage

Field ID	Name	Type	Filterable	Sortable
`estimated_current_mortgage_amount`	Mortgage Amount	NUMBER	Y	Y
`estimated_current_monthly_mortgage_payment_amount`	Mortgage Monthly Payment	NUMBER	Y	Y
`mortgage_max_interest_rate`	Mortgage Max Rate	NUMBER	Y
`mortgage_concurrent_td_interest_rate`	Mortgage Interest Rate	NUMBER	Y
`mortgage_term_in_months`	Mortgage Term	NUMBER	Y	Y
`mortgage_loan_amount`	Original Loan Amount	NUMBER	Y	Y
`mortgage_down_payment`	Down Payment %	NUMBER	Y	Y
`mortgage_estimated_available_equity_amount`	Available Equity	NUMBER	Y	Y
`mortgage_estimated_current_loan_to_value_ratio`	Mortgage LTV Ratio	NUMBER	Y
`mortgage_equity_term_months`	Home Equity Term	NUMBER	Y	Y
`mortgage_refinance_term_months`	Mortgage Refi Term	NUMBER	Y	Y
`mortgage_refinance_amount_in_thousands`	Mortgage Refi Amount	NUMBER	Y	Y
`mortgage_balance_type`	Mortgage Balance	MULTI_SELECT	Y	Y
`mortgage_rate_type`	Mortgage Rate Type	MULTI_SELECT	Y
`mortgage_loan_type`	Mortgage Loan Type	MULTI_SELECT	Y
`mortgage_lender_type`	Mortgage Lender Type	MULTI_SELECT	Y
`mortgage_lender_name`	Mortgage Lender Name	STRING	Y
`mortgage_purchase_type`	Mortgage Purchase Type	MULTI_SELECT	Y
`mortgage_property_type`	Mortgage Investment Type	MULTI_SELECT	Y
`mortgage_equity_loan_type`	Home Equity Loan Type	MULTI_SELECT	Y
`mortgage_equity_rate_type`	Home Equity Rate Type	MULTI_SELECT	Y
`mortgage_refi_loan_type`	Mortgage Refi Loan Type	MULTI_SELECT	Y
`mortgage_refi_rate_type`	Mortgage Refi Rate Type	MULTI_SELECT	Y
`mortgage_concurrent_td_due_date`	Mortgage Due Date	DATE	Y	Y
`mortgage_equity_deed_date`	Home Equity Deed Date	DATE	Y	Y
`mortgage_refinance_deed_date`	Mortgage Refi Deed Date	DATE	Y	Y

Investment Property

Field ID	Name	Type	Filterable
`inv_property_equity_loan_type`	Equity Loan Type	MULTI_SELECT	Y
`inv_property_equity_rate_type`	Equity Rate Type	MULTI_SELECT	Y
`inv_property_mortgage_loan_type`	Loan Type	MULTI_SELECT	Y
`inv_property_mortgage_rate_type`	Rate Type	MULTI_SELECT	Y
`inv_property_refi_loan_type`	Refi Loan Type	MULTI_SELECT	Y
`inv_property_refi_rate_type`	Refi Rate Type	MULTI_SELECT	Y

Credit Behavior

Field ID	Name	Type	Filterable
`credit_behavior`	Credit Behavior	MULTI_SELECT	Y
`card_spend_level`	Card Spend Level	MULTI_SELECT	Y
`spend_trend`	Spend Trend	MULTI_SELECT	Y
`balance_shift_level`	Balance Shift Level	MULTI_SELECT	Y

Credit Products

Field ID	Name	Type	Filterable	Sortable
`credit_card_balance_level`	Credit Card Balance Level	MULTI_SELECT	Y

Loans & Financing

Field ID	Name	Type	Filterable	Sortable
`loan_prepayment_behavior`	Loan Prepayment Behavior	MULTI_SELECT

Vehicle Ownership

Field ID	Name	Type	Filterable	Sortable
`auto_make`	Auto Make	MULTI_SELECT	Y
`auto_manufacturer`	Auto Manufacturer	MULTI_SELECT	Y
`auto_model`	Auto Model	MULTI_SELECT
`auto_model_year`	Auto Model Year	NUMBER	Y	Y
`auto_style`	Auto Style	MULTI_SELECT	Y
`auto_vehicle_class`	Auto Vehicle Class	MULTI_SELECT	Y
`auto_fuel_type`	Auto Fuel Type	MULTI_SELECT	Y
`auto_mileage_range`	Auto Mileage Range	MULTI_SELECT	Y
`auto_loan_balance`	Auto Loan Balance	MULTI_SELECT	Y
`num_auto_vehicles_owned`	Number of Vehicles	NUMBER	Y	Y
`num_open_auto_loans`	Open Auto Loans	MULTI_SELECT	Y	Y

Real Estate

Field ID	Name	Type	Filterable	Sortable
`is_real_estate_agent`	Is Real Estate Agent	BOOLEAN	Y
`listings_last_12_months`	Listings (12mo)	NUMBER	Y	Y
`avg_listing_price_12_months`	Avg Listing Price (12mo)	NUMBER	Y	Y
`listing_volume_12_months`	Total Listing Volume (12mo)	NUMBER	Y	Y

Business & Employment

Field ID	Name	Type	Filterable	Sortable
`occupation`	Occupation	MULTI_SELECT	Y
`occupation_group`	Occupation Group	MULTI_SELECT	Y

Insurance Behavior

Field ID	Name	Type	Filterable
`auto_insurance_claim_risk`	Auto Insurance Claim Risk	MULTI_SELECT	Y
`property_insurance_claim_risk`	Property Insurance Claim Risk	MULTI_SELECT	Y
`life_insurance_loyalty`	Life Insurance Loyalty	MULTI_SELECT	Y
`insurance_expiry`	Insurance Expiry	MULTI_SELECT	Y

Politics

Field ID	Name	Type	Filterable	Sortable
`political_party`	Political Affiliation	MULTI_SELECT	Y

​Demographics

​Income & Wealth

​Primary Property

​Primary Mortgage

​Investment Property

​Credit Behavior

​Credit Products

​Loans & Financing

​Vehicle Ownership

​Real Estate

​Business & Employment

​Insurance Behavior

​Politics

Demographics

Income & Wealth

Primary Property

Primary Mortgage

Investment Property

Credit Behavior

Credit Products

Loans & Financing

Vehicle Ownership

Real Estate

Business & Employment

Insurance Behavior

Politics