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Every filter you can use when searching people via Search People or Count People. Use the filter_id in your search request’s filters array.
Example
{
  "filters": [
    { "filter_id": "estimated_household_income", "operator": "greater_than", "value": 100000 },
    { "filter_id": "homeowner_status", "operator": "contains_any", "value": [2] }
  ]
}
For operator syntax and value shapes, see Filters and Filter Values.
This list is also available programmatically via the List Filters endpoint — always free, no credits consumed.

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Demographics

Filter IDNameTypeDescription
person_ageAgeNUMBERCurrent age in years
genderGenderMULTI_SELECTMale, Female
marital_statusMarital StatusMULTI_SELECTMarital status
education_levelEducation LevelMULTI_SELECTModeled education level
household_sizeHousehold SizeNUMBERTotal people in household
household_compositionHousehold CompositionMULTI_SELECTHousehold type
household_roleHousehold RoleMULTI_SELECTRole in household
lifestyle_segmentLifestyle SegmentMULTI_SELECTConsumer segmentation
languageLanguage PreferenceMULTI_SELECTPreferred language
homeowner_statusHomeowner/RenterMULTI_SELECTHomeownership status
has_likely_apply_mortgage_loanLikely Mortgage ApplicantBOOLEANLikely to apply for mortgage
has_likely_apply_mortgage_loan_high_incomeLikely Mortgage (High Income)BOOLEANHigh-income, likely mortgage applicant
has_likely_apply_mortgage_loan_young_consLikely Mortgage (Young)BOOLEANYoung consumer, likely mortgage applicant
is_us_military_likelyLikely US MilitaryBOOLEANLikely active military
has_veteran_in_householdVeteran in HouseholdBOOLEANVeteran in household
Completed College, Doctorate, Graduate School, High School, Some College
Family Member of Homeowner, Homeowner, Renter
Couple (No Kids), Couple w/ Kids, Multi-Adult w/ Female (No Kids), Multi-Adult w/ Female + Kids, Multi-Adult w/ Male (No Kids), Multi-Adult w/ Male + Kids, Single Dad, Single Man, Single Mom, Single Woman
High Income Middle Age, High Income Senior, High Income Young, Middle Age Families, Middle Age Singles, Senior Families, Senior Singles, Unassigned, Young Families, Young Singles
Arabic, Asian Indian (Hindi or Other), English, Farsi, French, German, Greek, Hebrew, Italian, Japanese, Korean, Mandarin, Pashtu/Pashto, Polish, Portuguese, Russian, Spanish, Thai, Vietnamese
Divorced, Married, Single, Widow
Elderly Parent, Other, Primary Decision Maker, Young Adult

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Contactability

Filter IDNameTypeDescription
has_active_phone_numberHas Active PhoneBOOLEANHas at least one active phone
has_wireless_phoneHas Wireless PhoneBOOLEANHas at least one mobile phone
has_landline_phoneHas Landline PhoneBOOLEANHas at least one landline
has_non_dnc_phoneHas Non-DNC PhoneBOOLEANHas at least one callable (non-DNC) phone
has_phone_numberHas Phone NumberBOOLEANHas at least one phone
has_prepaid_phoneHas Prepaid PhoneBOOLEANHas at least one prepaid phone
has_email_addressHas EmailBOOLEANHas at least one email
has_deliverable_emailHas Deliverable EmailBOOLEANHas at least one deliverable email
has_do_not_mailDo Not MailBOOLEANOpted out of direct mail

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Income & Wealth

Filter IDNameTypeDescription
estimated_household_incomeEstimated Household IncomeNUMBERAnnual household income in dollars
buying_powerBuying Power ScoreMULTI_SELECTConsumer purchasing capacity
family_income_decileFamily Income DecileMULTI_SELECTIncome decile ranking within state
net_worthNet Asset ValueMULTI_SELECTNet worth range
Top-Tier Buyers, High-Tier Buyers, Stable and Reliable Buyers, Moderate and Emerging Buyers, Emerging with Potential, Caution Buyers, Potential but High Risk, High Risk, Very High Risk
1st (Lowest) Decile through 10th (Highest) Decile
0−24,999∣0-24,999 | 25,000-49,999 | 50,000−74,999∣50,000-74,999 | 75,000-99,999 | 100,000−249,999∣100,000-249,999 | 250,000-499,000 | 500,000−749,999∣500,000-749,999 | 750,000-999,999 | 1,000,000−1,999,999∣1,000,000-1,999,999 | 2,000,000 or more

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Primary Property

Filter IDNameTypeDescription
home_bedroomsHome BedroomsNUMBERBedrooms in person’s home
home_bathroomsHome BathroomsNUMBERBathrooms in person’s home
residence_lengthLength of Residence (Years)NUMBERYears at current address
lease_endingLease Ending TimeframeMULTI_SELECTLease ending window
has_likely_to_moveLikely to MoveBOOLEANLikely to move residences
is_new_mover_flagNew MoverBOOLEANRecently moved to current address
is_lives_in_mobile_homeLives in Mobile HomeBOOLEANLives in manufactured housing
has_potential_first_time_home_buyerPotential First Time BuyerBOOLEANPotential first-time buyer
has_first_time_home_buyer_recentRecent First Time BuyerBOOLEANRecent first-time buyer
3 Months, 6 Months, 9 Months, 12 Months, Lease Not Ending This Year

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Primary Mortgage

Filter IDNameTypeDescription
estimated_current_mortgage_amountMortgage AmountNUMBERCurrent mortgage amount
estimated_current_monthly_mortgage_payment_amountMortgage Monthly PaymentNUMBERMonthly payment
mortgage_max_interest_rateMortgage Max RateNUMBERMaximum interest rate
mortgage_concurrent_td_interest_rateMortgage Interest RateNUMBERCurrent interest rate
mortgage_term_in_monthsMortgage Term (Months)NUMBERTerm in months
mortgage_loan_amountOriginal Loan AmountNUMBEROriginal loan amount
mortgage_down_paymentDown Payment %NUMBEROriginal down payment
mortgage_estimated_available_equity_amountAvailable EquityNUMBERAvailable equity
mortgage_estimated_current_loan_to_value_ratioMortgage LTV RatioNUMBERCurrent LTV ratio
mortgage_equity_term_monthsHome Equity Term (Months)NUMBEREquity loan term
mortgage_refinance_term_monthsMortgage Refi TermNUMBERRefinance term
mortgage_refinance_amount_in_thousandsMortgage Refi AmountNUMBERRefinance amount (thousands)
mortgage_balance_typeMortgage BalanceMULTI_SELECTBalance type (High, Low)
mortgage_rate_typeMortgage Rate TypeMULTI_SELECTRate type
mortgage_loan_typeMortgage Loan TypeMULTI_SELECTLoan type
mortgage_lender_typeMortgage Lender TypeMULTI_SELECTLender type
mortgage_lender_nameMortgage Lender NameSTRINGLender name
mortgage_purchase_typeMortgage Purchase TypeMULTI_SELECTPurchase type
mortgage_property_typeMortgage Investment TypeMULTI_SELECTInvestment type
mortgage_equity_loan_typeHome Equity Loan TypeMULTI_SELECTEquity loan type
mortgage_equity_rate_typeHome Equity Rate TypeMULTI_SELECTEquity rate type
mortgage_refi_loan_typeMortgage Refi Loan TypeMULTI_SELECTRefi loan type
mortgage_refi_rate_typeMortgage Refi Rate TypeMULTI_SELECTRefi rate type
mortgage_concurrent_td_due_dateMortgage Due DateDATEDue date
mortgage_equity_deed_dateHome Equity Deed DateDATEEquity deed date
mortgage_refinance_deed_dateMortgage Refi Deed DateDATERefi deed date
has_mortgage_loan_fhaFHA MortgageBOOLEANHas FHA mortgage
has_mortgage_loan_vaVA MortgageBOOLEANHas VA mortgage
has_mortgage_loan_interest_fixedFixed Rate MortgageBOOLEANHas fixed rate
has_mortgage_loan_refinanceRefinanced MortgageBOOLEANHas refinanced
has_mortgage_open_lienHas Open MortgageBOOLEANHas open mortgage liens
has_open_mortgages_highMultiple Open MortgagesBOOLEANMultiple open mortgages
has_new_mortgage_last_12_months_knownNew Mortgage (12mo)BOOLEANNew mortgage in last 12 months
has_recent_mortgage_applicationRecent Mortgage ApplicationBOOLEANRecent application
has_recent_mortgage_borrowerRecent Mortgage BorrowerBOOLEANRecent borrowing

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Investment Property

Filter IDNameTypeDescription
investment_property_estimated_current_mortgage_amount_amountInvestment Property MortgageNUMBERCurrent mortgage amount
investment_property_estimated_available_equity_amountInvestment Property EquityNUMBERAvailable equity
investment_property_est_current_monthly_mortgage_payment_amountInvestment Property PaymentNUMBERMonthly payment
investment_property_max_interest_rateInvestment Property Max RateNUMBERMaximum interest rate
investment_property_concurrent_td_interest_rateInvestment Property Interest RateNUMBERCurrent interest rate
investment_property_mortgage_term_in_monthsInvestment Property TermNUMBERTerm in months
investment_property_mortgage_loan_amountInvestment Property Loan AmountNUMBEROriginal loan amount
investment_property_mortgage_down_paymentInvestment Property Down PaymentNUMBERDown payment
investment_property_estimated_current_loan_to_value_ratioInvestment Property LTVNUMBERCurrent LTV ratio
investment_property_equity_termInvestment Property Equity TermNUMBEREquity loan term
investment_property_refinance_term_monthsInvestment Property Refi TermNUMBERRefi term
investment_property_refinance_amount_in_thousandsInvestment Property Refi AmountNUMBERRefi amount (thousands)
investment_property_mortgage_lender_nameInvestment Property LenderSTRINGLender name
inv_property_typeInvestment Property TypeMULTI_SELECTInvestment type
inv_property_lender_typeInvestment Property Lender TypeMULTI_SELECTLender type
inv_property_mortgage_loan_typeInvestment Property Loan TypeMULTI_SELECTLoan type
inv_property_mortgage_rate_typeInvestment Property Rate TypeMULTI_SELECTRate type
inv_property_equity_loan_typeInvestment Property Equity Loan TypeMULTI_SELECTEquity loan type
inv_property_equity_rate_typeInvestment Property Equity Rate TypeMULTI_SELECTEquity rate type
inv_property_purchase_typeInvestment Property Purchase TypeMULTI_SELECTPurchase type
inv_property_refi_loan_typeInvestment Property Refi Loan TypeMULTI_SELECTRefi loan type
inv_property_refi_rate_typeInvestment Property Refi Rate TypeMULTI_SELECTRefi rate type
investment_property_concurrent_td_due_dateInvestment Property Due DateDATEDue date
investment_property_equity_deed_dateInvestment Property Equity Deed DateDATEEquity deed date
investment_property_refinance_deed_dateInvestment Property Refi DateDATERefi date

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Credit Behavior

Filter IDNameTypeDescription
credit_behaviorCredit BehaviorMULTI_SELECTCredit behavior classification
card_spend_levelCard Spend LevelMULTI_SELECTCard spending level
spend_trendSpend TrendMULTI_SELECTSpending trend
balance_shift_levelBalance Shift LevelMULTI_SELECTBalance transfer activity
has_carries_balance_on_cardsCarries Card BalanceBOOLEANCarries balances on cards
has_balance_credit_ratio_highestHigh Balance/Credit RatioBOOLEANMaxed out credit utilization
Established, Thriving, Up and Coming
Decrease, Increase

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Credit Products

Filter IDNameTypeDescription
credit_card_balance_levelCredit Card Balance LevelMULTI_SELECTCard balance level (High, Low)
has_credit_card_offer_likelyLikely CC Offer ResponderBOOLEANLikely to respond to CC offers

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Loans & Financing

Filter IDNameTypeDescription
has_investmentsHas InvestmentsBOOLEANHas investment accounts
has_open_personal_loanHas Open Personal LoanBOOLEANCurrently has personal loans
has_open_student_loanHas Open Student LoanBOOLEANCurrently has student loans

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Investment Activity

Filter IDNameTypeDescription
has_investment_type_real_estateReal Estate InvestorBOOLEANInvests in real estate
has_investments_own_stocks_or_bondsOwns Stocks/BondsBOOLEANOwns stocks or bonds
has_investments_own_mutual_funds_cdsOwns Mutual Funds/CDsBOOLEANOwns mutual funds or CDs
has_investment_property_additional_investment_flagMultiple Investment PropertiesBOOLEANHas multiple investment properties

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Vehicle Ownership

Filter IDNameTypeDescription
auto_makeAuto MakeMULTI_SELECTVehicle make/brand
auto_styleAuto StyleMULTI_SELECTVehicle style
auto_vehicle_classAuto Vehicle ClassMULTI_SELECTVehicle class
auto_fuel_typeAuto Fuel TypeMULTI_SELECTVehicle fuel type
auto_manufacturerAuto ManufacturerMULTI_SELECTManufacturer category
auto_mileage_rangeAuto Mileage RangeMULTI_SELECTVehicle mileage range
auto_model_yearAuto Model YearNUMBERPrimary vehicle model year
num_auto_vehicles_ownedNumber of VehiclesNUMBERTotal vehicles owned
auto_loan_balanceAuto Loan BalanceMULTI_SELECTAuto loan balance level
num_open_auto_loansOpen Auto LoansMULTI_SELECTAuto loan level
CONVERTIBLE, COUPE, CROSSOVER, HATCHBACK, Luxury, MINIVAN, PICKUP, SEDAN, Sport, SUV, Utility, VAN, WAGON
Biodiesel, Diesel, Electric, Flex Fuel, Fuel Cell, Gasoline, Hybrid, Natural Gas, Plug-In Electric, Propane
Crossover, Electric Vehicle, Full Size Car, Full Size SUV, Full Size Truck, Full Size Van, Luxury Car, Mid Size Car, Mid Size SUV, Mid Size Truck, Minivan, Small Car, Small SUV, Small Truck, Sports Car

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Real Estate

Filter IDNameTypeDescription
is_real_estate_agentIs Real Estate AgentBOOLEANIs a real estate agent
listings_last_12_monthsListings (12mo)NUMBERTotal listings for agents
avg_listing_price_12_monthsAvg Listing Price (12mo)NUMBERAverage listing price
listing_volume_12_monthsTotal Listing Volume (12mo)NUMBERTotal dollar volume

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Business & Employment

Filter IDNameTypeDescription
is_business_ownerBusiness OwnerBOOLEANOwns a business
has_home_businessHas Home BusinessBOOLEANOperates business from home
occupationOccupationMULTI_SELECTSpecific occupation
occupation_groupOccupation GroupMULTI_SELECTOccupation group
Blue Collar, Farming/Fish/Forestry, Management/Business and Financial Operations, Office and Administrative Support, Other, Professional: Legal/Education and Health Practitioner, Restricted, Sales, Technical: Computers/Math and Architect/Engineering

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Insurance Behavior

Filter IDNameTypeDescription
auto_insurance_claim_riskAuto Insurance Claim RiskMULTI_SELECTAuto claim risk level
property_insurance_claim_riskProperty Insurance Claim RiskMULTI_SELECTProperty claim risk level
life_insurance_loyaltyLife Insurance LoyaltyMULTI_SELECTLife insurance loyalty
insurance_expiryInsurance ExpiryMULTI_SELECTExpiration quarter
Jan-Mar, Mar-Jun, Jun-Sep, Sep-Dec

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Politics

Filter IDNameTypeDescription
political_partyPolitical AffiliationMULTI_SELECTParty affiliation
is_voter_indicatorRegistered VoterBOOLEANVoter registration status
Democrat, Independent, Republican

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Lifestyle

Filter IDNameTypeDescription
has_petsHas PetsBOOLEANPet ownership