People Filters

Every filter you can use when searching people via Search People or Count People. Use the filter_id in your search request’s filters array.

Example

{
  "filters": [
    { "filter_id": "estimated_household_income", "operator": "greater_than", "value": 100000 },
    { "filter_id": "homeowner_status", "operator": "contains_any", "value": [2] }
  ]
}

For operator syntax and value shapes, see Filters and Filter Values.

This list is also available programmatically via the List Filters endpoint — always free, no credits consumed.

Demographics

Filter ID	Name	Type	Description
`person_age`	Age	NUMBER	Current age in years
`gender`	Gender	MULTI_SELECT	Male, Female
`marital_status`	Marital Status	MULTI_SELECT	Marital status
`education_level`	Education Level	MULTI_SELECT	Modeled education level
`household_size`	Household Size	NUMBER	Total people in household
`household_composition`	Household Composition	MULTI_SELECT	Household type
`household_role`	Household Role	MULTI_SELECT	Role in household
`lifestyle_segment`	Lifestyle Segment	MULTI_SELECT	Consumer segmentation
`language`	Language Preference	MULTI_SELECT	Preferred language
`homeowner_status`	Homeowner/Renter	MULTI_SELECT	Homeownership status
`has_likely_apply_mortgage_loan`	Likely Mortgage Applicant	BOOLEAN	Likely to apply for mortgage
`has_likely_apply_mortgage_loan_high_income`	Likely Mortgage (High Income)	BOOLEAN	High-income, likely mortgage applicant
`has_likely_apply_mortgage_loan_young_cons`	Likely Mortgage (Young)	BOOLEAN	Young consumer, likely mortgage applicant
`is_us_military_likely`	Likely US Military	BOOLEAN	Likely active military
`has_veteran_in_household`	Veteran in Household	BOOLEAN	Veteran in household

Education Level options

Completed College, Doctorate, Graduate School, High School, Some College

Homeowner/Renter options

Family Member of Homeowner, Homeowner, Renter

Household Composition options

Couple (No Kids), Couple w/ Kids, Multi-Adult w/ Female (No Kids), Multi-Adult w/ Female + Kids, Multi-Adult w/ Male (No Kids), Multi-Adult w/ Male + Kids, Single Dad, Single Man, Single Mom, Single Woman

Lifestyle Segment options

High Income Middle Age, High Income Senior, High Income Young, Middle Age Families, Middle Age Singles, Senior Families, Senior Singles, Unassigned, Young Families, Young Singles

Language options

Arabic, Asian Indian (Hindi or Other), English, Farsi, French, German, Greek, Hebrew, Italian, Japanese, Korean, Mandarin, Pashtu/Pashto, Polish, Portuguese, Russian, Spanish, Thai, Vietnamese

Marital Status options

Divorced, Married, Single, Widow

Household Role options

Elderly Parent, Other, Primary Decision Maker, Young Adult

Contactability

Filter ID	Name	Type	Description
`has_active_phone_number`	Has Active Phone	BOOLEAN	Has at least one active phone
`has_wireless_phone`	Has Wireless Phone	BOOLEAN	Has at least one wireless phone
`has_landline_phone`	Has Landline Phone	BOOLEAN	Has at least one landline
`has_non_dnc_phone`	Has Non-DNC Phone	BOOLEAN	Has at least one callable (non-DNC) phone
`has_phone_number`	Has Phone Number	BOOLEAN	Has at least one phone
`has_prepaid_phone`	Has Prepaid Phone	BOOLEAN	Has at least one prepaid phone
`has_email_address`	Has Email	BOOLEAN	Has at least one email
`has_deliverable_email`	Has Deliverable Email	BOOLEAN	Has at least one deliverable email
`has_do_not_mail`	Do Not Mail	BOOLEAN	Opted out of direct mail

Income & Wealth

Filter ID	Name	Type	Description
`estimated_household_income`	Estimated Household Income	NUMBER	Annual household income in dollars
`buying_power`	Buying Power Score	MULTI_SELECT	Consumer purchasing capacity
`family_income_decile`	Family Income Decile	MULTI_SELECT	Income decile ranking within state
`net_worth`	Net Asset Value	MULTI_SELECT	Net worth range

Buying Power options

Top-Tier Buyers, High-Tier Buyers, Stable and Reliable Buyers, Moderate and Emerging Buyers, Emerging with Potential, Caution Buyers, Potential but High Risk, High Risk, Very High Risk

Family Income Decile options

1st (Lowest) Decile through 10th (Highest) Decile

Net Worth options

0-24,999 |

25,000-49,999 |

50,000-74,999 |

75,000-99,999 |

100,000-249,999 |

250,000-499,000 |

500,000-749,999 |

750,000-999,999 |

1,000,000-1,999,999 |

2,000,000 or more

Primary Property

Filter ID	Name	Type	Description
`home_bedrooms`	Home Bedrooms	NUMBER	Bedrooms in person’s home
`home_bathrooms`	Home Bathrooms	NUMBER	Bathrooms in person’s home
`residence_length`	Length of Residence (Years)	NUMBER	Years at current address
`lease_ending`	Lease Ending Timeframe	MULTI_SELECT	Lease ending window
`has_likely_to_move`	Likely to Move	BOOLEAN	Likely to move residences
`is_new_mover_flag`	New Mover	BOOLEAN	Recently moved to current address
`is_lives_in_mobile_home`	Lives in Mobile Home	BOOLEAN	Lives in manufactured housing
`has_potential_first_time_home_buyer`	Potential First Time Buyer	BOOLEAN	Potential first-time buyer
`has_first_time_home_buyer_recent`	Recent First Time Buyer	BOOLEAN	Recent first-time buyer

Lease Ending options

3 Months, 6 Months, 9 Months, 12 Months, Lease Not Ending This Year

Primary Mortgage

Filter ID	Name	Type	Description
`estimated_current_mortgage_amount`	Mortgage Amount	NUMBER	Current mortgage amount
`estimated_current_monthly_mortgage_payment_amount`	Mortgage Monthly Payment	NUMBER	Monthly payment
`mortgage_max_interest_rate`	Mortgage Max Rate	NUMBER	Maximum interest rate
`mortgage_concurrent_td_interest_rate`	Mortgage Interest Rate	NUMBER	Current interest rate
`mortgage_term_in_months`	Mortgage Term (Months)	NUMBER	Term in months
`mortgage_loan_amount`	Original Loan Amount	NUMBER	Original loan amount
`mortgage_down_payment`	Down Payment %	NUMBER	Original down payment
`mortgage_estimated_available_equity_amount`	Available Equity	NUMBER	Available equity
`mortgage_estimated_current_loan_to_value_ratio`	Mortgage LTV Ratio	NUMBER	Current LTV ratio
`mortgage_equity_term_months`	Home Equity Term (Months)	NUMBER	Equity loan term
`mortgage_refinance_term_months`	Mortgage Refi Term	NUMBER	Refinance term
`mortgage_refinance_amount_in_thousands`	Mortgage Refi Amount	NUMBER	Refinance amount (thousands)
`mortgage_balance_type`	Mortgage Balance	MULTI_SELECT	Balance type (High, Low)
`mortgage_rate_type`	Mortgage Rate Type	MULTI_SELECT	Rate type
`mortgage_loan_type`	Mortgage Loan Type	MULTI_SELECT	Loan type
`mortgage_lender_type`	Mortgage Lender Type	MULTI_SELECT	Lender type
`mortgage_lender_name`	Mortgage Lender Name	STRING	Lender name
`mortgage_purchase_type`	Mortgage Purchase Type	MULTI_SELECT	Purchase type
`mortgage_property_type`	Mortgage Investment Type	MULTI_SELECT	Investment type
`mortgage_equity_loan_type`	Home Equity Loan Type	MULTI_SELECT	Equity loan type
`mortgage_equity_rate_type`	Home Equity Rate Type	MULTI_SELECT	Equity rate type
`mortgage_refi_loan_type`	Mortgage Refi Loan Type	MULTI_SELECT	Refi loan type
`mortgage_refi_rate_type`	Mortgage Refi Rate Type	MULTI_SELECT	Refi rate type
`mortgage_concurrent_td_due_date`	Mortgage Due Date	DATE	Due date
`mortgage_equity_deed_date`	Home Equity Deed Date	DATE	Equity deed date
`mortgage_refinance_deed_date`	Mortgage Refi Deed Date	DATE	Refi deed date
`has_mortgage_loan_fha`	FHA Mortgage	BOOLEAN	Has FHA mortgage
`has_mortgage_loan_va`	VA Mortgage	BOOLEAN	Has VA mortgage
`has_mortgage_loan_interest_fixed`	Fixed Rate Mortgage	BOOLEAN	Has fixed rate
`has_mortgage_loan_refinance`	Refinanced Mortgage	BOOLEAN	Has refinanced
`has_mortgage_open_lien`	Has Open Mortgage	BOOLEAN	Has open mortgage liens
`has_open_mortgages_high`	Multiple Open Mortgages	BOOLEAN	Multiple open mortgages
`has_new_mortgage_last_12_months_known`	New Mortgage (12mo)	BOOLEAN	New mortgage in last 12 months
`has_recent_mortgage_application`	Recent Mortgage Application	BOOLEAN	Recent application
`has_recent_mortgage_borrower`	Recent Mortgage Borrower	BOOLEAN	Recent borrowing

Investment Property

Filter ID	Name	Type	Description
`investment_property_estimated_current_mortgage_amount_amount`	Investment Property Mortgage	NUMBER	Current mortgage amount
`investment_property_estimated_available_equity_amount`	Investment Property Equity	NUMBER	Available equity
`investment_property_est_current_monthly_mortgage_payment_amount`	Investment Property Payment	NUMBER	Monthly payment
`investment_property_max_interest_rate`	Investment Property Max Rate	NUMBER	Maximum interest rate
`investment_property_concurrent_td_interest_rate`	Investment Property Interest Rate	NUMBER	Current interest rate
`investment_property_mortgage_term_in_months`	Investment Property Term	NUMBER	Term in months
`investment_property_mortgage_loan_amount`	Investment Property Loan Amount	NUMBER	Original loan amount
`investment_property_mortgage_down_payment`	Investment Property Down Payment	NUMBER	Down payment
`investment_property_estimated_current_loan_to_value_ratio`	Investment Property LTV	NUMBER	Current LTV ratio
`investment_property_equity_term`	Investment Property Equity Term	NUMBER	Equity loan term
`investment_property_refinance_term_months`	Investment Property Refi Term	NUMBER	Refi term
`investment_property_refinance_amount_in_thousands`	Investment Property Refi Amount	NUMBER	Refi amount (thousands)
`investment_property_mortgage_lender_name`	Investment Property Lender	STRING	Lender name
`inv_property_type`	Investment Property Type	MULTI_SELECT	Investment type
`inv_property_lender_type`	Investment Property Lender Type	MULTI_SELECT	Lender type
`inv_property_mortgage_loan_type`	Investment Property Loan Type	MULTI_SELECT	Loan type
`inv_property_mortgage_rate_type`	Investment Property Rate Type	MULTI_SELECT	Rate type
`inv_property_equity_loan_type`	Investment Property Equity Loan Type	MULTI_SELECT	Equity loan type
`inv_property_equity_rate_type`	Investment Property Equity Rate Type	MULTI_SELECT	Equity rate type
`inv_property_purchase_type`	Investment Property Purchase Type	MULTI_SELECT	Purchase type
`inv_property_refi_loan_type`	Investment Property Refi Loan Type	MULTI_SELECT	Refi loan type
`inv_property_refi_rate_type`	Investment Property Refi Rate Type	MULTI_SELECT	Refi rate type
`investment_property_concurrent_td_due_date`	Investment Property Due Date	DATE	Due date
`investment_property_equity_deed_date`	Investment Property Equity Deed Date	DATE	Equity deed date
`investment_property_refinance_deed_date`	Investment Property Refi Date	DATE	Refi date

Credit Behavior

Filter ID	Name	Type	Description
`credit_behavior`	Credit Behavior	MULTI_SELECT	Credit behavior classification
`card_spend_level`	Card Spend Level	MULTI_SELECT	Card spending level
`spend_trend`	Spend Trend	MULTI_SELECT	Spending trend
`balance_shift_level`	Balance Shift Level	MULTI_SELECT	Balance transfer activity
`has_carries_balance_on_cards`	Carries Card Balance	BOOLEAN	Carries balances on cards
`has_balance_credit_ratio_highest`	High Balance/Credit Ratio	BOOLEAN	Maxed out credit utilization

Credit Behavior options

Established, Thriving, Up and Coming

Spend Trend options

Decrease, Increase

Credit Products

Filter ID	Name	Type	Description
`credit_card_balance_level`	Credit Card Balance Level	MULTI_SELECT	Card balance level (High, Low)
`has_credit_card_offer_likely`	Likely CC Offer Responder	BOOLEAN	Likely to respond to CC offers

Loans & Financing

Filter ID	Name	Type	Description
`has_investments`	Has Investments	BOOLEAN	Has investment accounts
`has_open_personal_loan`	Has Open Personal Loan	BOOLEAN	Currently has personal loans
`has_open_student_loan`	Has Open Student Loan	BOOLEAN	Currently has student loans

Investment Activity

Filter ID	Name	Type	Description
`has_investment_type_real_estate`	Real Estate Investor	BOOLEAN	Invests in real estate
`has_investments_own_stocks_or_bonds`	Owns Stocks/Bonds	BOOLEAN	Owns stocks or bonds
`has_investments_own_mutual_funds_cds`	Owns Mutual Funds/CDs	BOOLEAN	Owns mutual funds or CDs
`has_investment_property_additional_investment_flag`	Multiple Investment Properties	BOOLEAN	Has multiple investment properties

Vehicle Ownership

Filter ID	Name	Type	Description
`auto_make`	Auto Make	MULTI_SELECT	Vehicle make/brand
`auto_style`	Auto Style	MULTI_SELECT	Vehicle style
`auto_vehicle_class`	Auto Vehicle Class	MULTI_SELECT	Vehicle class
`auto_fuel_type`	Auto Fuel Type	MULTI_SELECT	Vehicle fuel type
`auto_manufacturer`	Auto Manufacturer	MULTI_SELECT	Manufacturer category
`auto_mileage_range`	Auto Mileage Range	MULTI_SELECT	Vehicle mileage range
`auto_model_year`	Auto Model Year	NUMBER	Primary vehicle model year
`num_auto_vehicles_owned`	Number of Vehicles	NUMBER	Total vehicles owned
`auto_loan_balance`	Auto Loan Balance	MULTI_SELECT	Auto loan balance level
`num_open_auto_loans`	Open Auto Loans	MULTI_SELECT	Auto loan level

Auto Style options

CONVERTIBLE, COUPE, CROSSOVER, HATCHBACK, Luxury, MINIVAN, PICKUP, SEDAN, Sport, SUV, Utility, VAN, WAGON

Auto Fuel Type options

Biodiesel, Diesel, Electric, Flex Fuel, Fuel Cell, Gasoline, Hybrid, Natural Gas, Plug-In Electric, Propane

Auto Vehicle Class options

Crossover, Electric Vehicle, Full Size Car, Full Size SUV, Full Size Truck, Full Size Van, Luxury Car, Mid Size Car, Mid Size SUV, Mid Size Truck, Minivan, Small Car, Small SUV, Small Truck, Sports Car

Real Estate

Filter ID	Name	Type	Description
`is_real_estate_agent`	Is Real Estate Agent	BOOLEAN	Is a real estate agent
`listings_last_12_months`	Listings (12mo)	NUMBER	Total listings for agents
`avg_listing_price_12_months`	Avg Listing Price (12mo)	NUMBER	Average listing price
`listing_volume_12_months`	Total Listing Volume (12mo)	NUMBER	Total dollar volume

Business & Employment

Filter ID	Name	Type	Description
`is_business_owner`	Business Owner	BOOLEAN	Owns a business
`has_home_business`	Has Home Business	BOOLEAN	Operates business from home
`occupation`	Occupation	MULTI_SELECT	Specific occupation
`occupation_group`	Occupation Group	MULTI_SELECT	Occupation group

Occupation Group options

Blue Collar, Farming/Fish/Forestry, Management/Business and Financial Operations, Office and Administrative Support, Other, Professional: Legal/Education and Health Practitioner, Restricted, Sales, Technical: Computers/Math and Architect/Engineering

Insurance Behavior

Filter ID	Name	Type	Description
`auto_insurance_claim_risk`	Auto Insurance Claim Risk	MULTI_SELECT	Auto claim risk level
`property_insurance_claim_risk`	Property Insurance Claim Risk	MULTI_SELECT	Property claim risk level
`life_insurance_loyalty`	Life Insurance Loyalty	MULTI_SELECT	Life insurance loyalty
`insurance_expiry`	Insurance Expiry	MULTI_SELECT	Expiration quarter

Insurance Expiry options

Jan-Mar, Mar-Jun, Jun-Sep, Sep-Dec

Politics

Filter ID	Name	Type	Description
`political_party`	Political Affiliation	MULTI_SELECT	Party affiliation
`is_voter_indicator`	Registered Voter	BOOLEAN	Voter registration status

Political Affiliation options

Democrat, Independent, Republican

Lifestyle

Filter ID	Name	Type	Description
`has_pets`	Has Pets	BOOLEAN	Pet ownership

Getting Started

Searching

Data & Fields

Responses

Usage

CLI

Reference

AI Assistants

Demographics

Contactability

Income & Wealth

Primary Property

Primary Mortgage

Investment Property

Credit Behavior

Credit Products

Loans & Financing

Investment Activity

Vehicle Ownership

Real Estate

Business & Employment

Insurance Behavior

Politics

Lifestyle

​Demographics

​Contactability

​Income & Wealth

​Primary Property

​Primary Mortgage

​Investment Property

​Credit Behavior

​Credit Products

​Loans & Financing

​Investment Activity

​Vehicle Ownership

​Real Estate

​Business & Employment

​Insurance Behavior

​Politics

​Lifestyle

Demographics

Contactability

Income & Wealth

Primary Property

Primary Mortgage

Investment Property

Credit Behavior

Credit Products

Loans & Financing

Investment Activity

Vehicle Ownership

Real Estate

Business & Employment

Insurance Behavior

Politics

Lifestyle